Marketing Analytics

The power to elicit actionable insights from your data is what differentiates the FDS Marketing Analytics team. Using a range of leading analysis techniques and sophisticated software applications the team can be involved from initial survey design and data structuring through to final analyses and reporting of recommendations.

Our team have undertaken projects which deploy the following techniques:

• Customer value modelling;
  
• Market segmentation;
  
• Strategic pricing analysis;
  
• Key driver analysis;
  
• Perceptual mapping;
  
• New product development

Our Consumer, Social and Business research teams call on the analytical skills of the Marketing Analytics team to support their ongoing projects. The team also carries out work on a consultancy basis – so if you have some data which would benefit from the application of some of the techniques described above please contact us.

Marketing Analytics Team Contact:

Neil Aulton,
Associate Director
E-mail