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Customer Research
Whatever your objectives in trying to understand the preferences, behaviours and attitudes of current, or prospective, customers our highly experienced Customer team will have a solution for you. Projects delivered successfully by FDS have given valuable insight in support of:
- New product and service developments/launches;
- Identity and branding studies;
- Customer attraction and retention initiatives;
- Advertising and Communication campaigns;
- Customer services strategy development;
Working with experts in our Operations Unit, including our face-to-face fieldwork division, acefieldwork, the Customer team deploys sound research expertise in the design, execution and analyses of your quantitative and qualitative research programme. Our Customer research team also works closely with our Marketing Analytics and Data Intelligence teams in providing the advanced analyses, sophisticated database management and real-time reporting which many projects demand.
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Customer Research Team Contact:
Stephen Link,
Research Manager
E-mail
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